Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Wellburne.com (the “Site”).

“Personal Information” is any information about an identifiable individual. Personal Information will only be collected and retained for legitimate purposes. It is necessary for us to collect and use Personal Information about our customers when they view the Site or when providing our services.

Wellburne shall not collect, use, or disclose any Personal Information about any party (an “Individual”) without that Individual’s knowledge and consent, except as herein provided or as may be specifically permitted or required by applicable law. By accessing our Site, you consent to the terms and conditions of this Privacy Policy, including the data collection and use practices described herein.

PERSONAL INFORMATION WE COLLECT AND HOW WE USE IT
To be able to use certain areas and features of the Site, specifically requested by you, we may require you provide us with information that identifies you personally. This information may include:


  • Your name

  • Your company name

  • Your email address

  • Billing address

  • Telephone number

  • Credit card or payment account information

The information we collect may be used to verify your identity, to create your Wellburne account, to bill you for the service offered by the Site you have subscribed to, and to correspond with you (such as through email newsletters or correspondence to us initiated by you).
All email newsletters contain instructions to unsubscribe from the mailing list. You can also contact us at service@wellburne.com to remove your email address from our mailing list at any time.

To be able to create an account with Wellburne, to use and subscribe to the service offered by the Site you must provide us with your identifiable Personal Information.
We will never sell or share your Personal Information to any persons or organizations except as provided in this Privacy Policy, or when required by law for the investigation of illegal or criminal actives, the exercise of legal rights or in defense against any legal claims, or otherwise.

When you visit the Site, we automatically collect certain information about your device in a form known as “Metadata”. This Metadata may include, without limitation, information about your web browser, IP address, your browser type, time zone, and some of the cookies that are installed on your device, or if you access the Site through a mobile device, your device type and identifier. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:


  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we refer to “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

YOUR CREDIT CARD INFORMATION
At the time of payment, your credit card information is passed securely using 128bit SSL to our payment gateway. We never store your credit card information for any reason.

HOW DO WE USE YOUR PERSONAL INFORMATION?
Without limiting the generality of any of the foregoing, we may use an Individual’s Personal Information as set out in this Privacy Policy.

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). We will use this information as reasonably necessary to process the transaction.

Additionally, we use this Order Information to:


  • Communicate with you;

  • Screen our orders for potential risk or fraud; and

  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services and to improve our services and offerings.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

HOW WE ENSURE THE SECURITY OF YOUR INFORMATION
Wellburne is committed to ensuring that your identifiable and non-identifiable personal information is secure. We have put in place reasonable physical, organizational, electronic and managerial procedures to prevent unauthorised access, modification, disclosure, or loss of your identifiable personal information.

Access is limited to authorized personnel who are appropriately trained to handle Personal Information. However, we cannot assure your identifiable and non-identifiable personal information will never be disclosed in a nature that conflicts with this Privacy Policy.

You acknowledge that the security of any data transmission over the Internet or data storage systems cannot be guaranteed. Additionally, we are not responsible for any breach of security or actions undertaken by any third parties that receive the information.

SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above.

We may need to disclose your Personal Information to our subsidiaries and affiliates, certain third-party agents, service providers, or professional advisors, in carrying out the requested services or as necessary for completing the otherwise permitted uses of Personal Information only to the extent that may be reasonably expected to deliver the services or improve the provision of the services. In such circumstances, we shall ensure that any such parties having access to your Personal Information have appropriate safeguards in place to reasonably ensure the protection of your Personal Information and shall be prohibited from using your Personal Information for any other purpose.

For example, we may use the following third-party service providers named below to process and store your data:


  • We use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here.

  • We use AfterShip to process returns and exchanges. Read their privacy policyhere.

  • We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.

  • We use Mailchimp (The Rocket Science Group, LLC), which we use to manage email marketing subscriber lists and send emails to our subscribers. Read their privacy policy here.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive. We may also disclose Personal Information to protect and defend our legal rights or against legal claims or in connection with an emergency that warrants use or disclosure of the information or to protect the personal safety of an individual, in other circumstances for public security or for other public interest purposes.

BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

ONLINE ADVERTISING WE USE
We use Google AdWords Remarketing to advertise Wellburne across the Internet. AdWords remarketing will display relevant ads tailored to you based on what parts of the Wellburne website you have viewed by placing a cookie on your machine. THIS COOKIE DOES NOT IN ANYWAY IDENTIFY YOU OR GIVE ACCESS TO YOUR COMPUTER The cookie is used to say "This person visited this page, so show them ads relating to that page." Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.
If you do not wish to participate in our Google AdWords Remarketing, you can opt out by visiting Google's Ads Preferences Manager
You can also opt out of any third-party vendor's use of cookies by visiting

COOKIES - HOW WE USE THEM
A cookie is a small file sent to your browser from a Web server to be stored on your computer. A cookie cannot give access to your computer or any information stored on your computer. We use cookies to allow the Site to respond to you as an individual by gathering and remembering information about your preferences when using the Site so when you next visit the Site your preferences for using the Site are already set. Cookies are also used to personalize the content you view on the Site (such as your Update Feed). You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. To view more information regarding cookie settings please visit:

CONTROLLING YOUR PERSONAL INFORMATION
We make every effort to give you access to your personal information, to allow you to correct any inaccuracies, or to remove your personal information at your request provided it is not required for genuine business purposes or by law to be retained.
We require you to identify yourself and the information you request to access, remove, modify or correct before commencing such requests. We may refuse requests that are of unreasonable technical effort or would be highly unfeasible, endanger the privacy of others, or require access that is not normally necessary. When we provide access to your personal information for the purposes of modification, correction or removal, we do so free of charge except where doing so requires a unreasonable effort.

Should you wish to access your Personal Information that is held by us, individuals are entitled, with certain legal restrictions, to do so. Such legal restrictions include, without limitation, if providing access to the Personal Information would impede a criminal investigation or result in the disclosure of other protected information. Upon receiving any such request for access, we shall respond within a reasonable timeframe and shall either provide access to the Personal Information and/or, if permissible, explain why access is denied if any Personal Information cannot be provided.

To request access, correction or removal of your personal information, please contact service@wellburne.com. To request the removal of your account, please contact service@wellburne.com. We will remove all of your information and data from the Site within 7 business days upon approval of your request.

HOW WE STORE DATA
Wellburne retains all rights of ownership on our software, code, databases, designs and any other internally developed application to provide the Site and the Service. You retain all rights of your data posted on the service.
We utilize external vendors and hosting companies to provide the software, hardware, storage, networking and other necessary technology required to provide the service.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

We will not retain any Personal Information, except as may be required by any federal or provincial record keeping requirements, longer than is necessary to fulfill the purpose(s) for which the Personal Information was provided. Once your Personal Information is no longer required to fulfill the stated purpose or to comply with applicable laws, it will be either destroyed or converted into a form that prevents an Individual from being identified.

MINORS
The Site is not intended for individuals under the age of majority in your state or province of residence. By proceeding to use this Website, you represent that you are the age of majority in your state or province of residence.

DISCLAIMER OF WARRANTIES AND LIABILITY

You expressly understand and agree that Wellburne shall not be liable for, and expressly release Wellburne, its affiliates and their respective officers, directors, employees and agents from any liability whatsoever for, any direct, indirect, incidental, special, consequential, or exemplary damages, including without limitation, damages for loss of profits, goodwill, use, data loss, or other losses (even if Wellburne has been advised of the possibility of such damages) resulting from or arising in connection with: (i) the collection, use or disclosure of your Personal Information; or (ii) any matter otherwise related to the Personal Information provided to us by you and/or via your use of the Site. Because some states, provinces, or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states, provinces or jurisdictions, our liability shall be limited to the maximum extent permitted by law.

This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any site or web property (including, without limitation, any application) that is available through the Site or to which the Site contains a link.

UPDATES AND CHANGES TO THIS PRIVACY POLICY
Occasionally, we may change this Privacy Policy. Should we do so, we will post a notification on the Site. Changes will take effect from the date they are posted. For example, we shall revise the “last updated” date at the top of the webpage on which this Privacy Policy is posted.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at service@wellburne.com.

Any complaints received regarding our use or handling of Personal Information will be investigated within a reasonably timeframe. Upon concluding the investigation, we will respond to the complaint and, if necessary, we will take appropriate measure to rectify the situation and maintain compliance with applicable law.